IRIS - A Brain Candy Co

Tona - Major Feat Tenisha

2009-03-12T19:57:00.004-04:00

First Single off Tona's Direct Deposit LP. Joint is NICE! Check out the IRIS "Home is Everything" in the video. SHOUT to our fam @ MORE Creative.

MUCH LOVE

2009-02-21T12:02:00.001-05:00

T.O. LOVE JAY MIXTAPE

2009-02-11T21:58:00.004-05:00

Toronto Love Jay Mixtape by DJ AGILE click here

TORONTO LOVE{s} JAY

2009-02-10T23:30:00.005-05:00

Tee packages = $40 CAD / Fleece packages = $90 CAD

A portion of the proceeds to go to the ALR (Alliance for Lupus Fund)

We here at IRIS love this man, DILLA, and all his contributions to music and art. One of our greatest inspirations. When you purchase your goods, rock that shit with pride, and know that we all have this common ground when it comes to JAMES YANCEY aka J DILLA.

RIP 1974-2006.

All in a days work...

2009-02-07T20:25:00.004-05:00

BACK BY POPULAR DEMAND

2009-02-03T14:57:00.001-05:00

IRIS Scarlett Hoodie Round 2 "FROST"

2009-01-29T00:52:00.004-05:00

This Saturday, January 31st, comes our first drop for our Winter 09 releases; the IRIS "SCARLETT" HOODIE, labelled the "FROST" edition. This time we've used the hunter green / heather grey combo. The piece is made 100% in Canada, from preshrunk fleece. It comes with your standard goodies; hidden pockets, side tag detailing, and a fully de/attachable hood (see our lookbook for reference). You can either rock a standard crewneck or hoodie; choice is still completely up to you.
(*hint...you can also mix n match)
The hoodie is going to retail for $85 CAD and is available thru IRIS or LIVESTOCK, Toronto. SIZES: M-XXL. DO NOT SLEEP, this piece was made in limited numbers and is guaranteed to go fast.

MOS DEF on Real Time w/ Bill Maher

2009-01-27T02:36:00.001-05:00

Interesting...check the HUNDREDS / ALIFE promo

Thursdays are where it's at!

2009-01-22T01:09:00.004-05:00

I LOVE RIDING/SHREDDING/RIPPING aka snowboarding. Of all the years I've been riding, I never cease to get that feeling every time a session is brewing. There is nothing more therapeutic than goin shredding with the homeys. "Thursdays are the New Heaven" are how we spend our Thursdays this winter.

Meet Brad...aka Bboy IMPAKT (Bag of Trix/3rd Degree OG) aka boardslide of the century aka movement innovator aka newly found 360 air connoisseur

HAPPY BDAY Seven:30

2009-01-22T01:07:00.002-05:00

NEW JACK CITY

2009-01-22T01:05:00.001-05:00

Okay, I'm completely new with the digital camera steeze...the following posts were span over the last few weeks.

BASTARDS OF THE PARTY

2009-01-21T23:57:00.001-05:00

OBAMA IRIS 01.20.09

2009-01-21T22:34:00.003-05:00

Definitely bit the bullet. Couldn't help it. Way too important. OBAMA IRIS '09.

The Beginning of the END

2009-01-20T09:31:00.002-05:00

Inauguration 01/20/09

BACK ON THAT GRIND

2009-01-05T11:15:00.003-05:00

MJ - nosegrind

better that THAN THIS

choose wisely!

WTF TITA!

2009-01-01T00:53:00.001-05:00

T RICE + RED BULL + QUIKSILVER = WHOOO!

HAPPY NEW YEAR

2009-01-01T00:16:00.003-05:00

HAPPY 2009 EVERYONE!!! Big things for 2009, ENJOY!

MANNY CHRISTMAS

2008-12-25T07:53:00.003-05:00

Manny Christmas from the BERRICS

A Christmas Story Ft. Geto Boyz

2008-12-24T16:53:00.002-05:00

MERRY XMAS

2008-12-24T16:36:00.004-05:00

It's that time of year again, Christmas. A true time for family and friends. Here in the Dot, the weather is mighty sketchy.

Yeah that's a whole lotta rain we're getting, and if the temperature drops, as it says it will, that'll mean a whole lotta ice is gonna be on the roads and sidewalks!? If you're going to be driving to get to your functions tonight, be careful.

To all our people travelling near and far to be with family, especially those that are waiting for flights, be safe.

Above all else, IRIS wants to wish everyone a Merry Xmas. ENDULGE.

IRIS 30 CM RECAP

2008-12-23T09:52:00.018-05:00

So on Saturday, December 20th, IRIS celebrated the "30 CM" event at LIVESTOCK. It probably should have been called, "You lucky bastards," as it seemed like the heavens heard our prayers and blessed the city with more than enough snow to question the attendance. 30 plus cm's in 72 hours?

MOTHER NATURE REPS IRIS

A big shout out to those that made it out, as the night was really intended to get our close peeps under one roof, for some fun before the holidays...check! This event was a real testimony that despite all odds, anything is possible, with the help of some real good people and sheer luck...lol.

I apologize now for the contant name dropping and accolades, lol...just showin respect.

The event started a bit later than expected (hip hop son..., c'mon!) but soon everything was in full swing.

The music for the evening...

Henri/HZA (nstrmntl2urdvlpmnt.com / Offshoot)
Taktiks (Mixtape Massacre)
Marco Polo (Soulsplasm / NYC)

also our money launderer for the nite, Tania (Liang) Bonello...
If there's one thing we've learned about doing events, music is everything, straight the fk up!

So on Friday, I got a text msg from a NY number, "doesn't look good," and I'm already accepting defeat. It's 2pm and the first snow storm is in full blast. 10pm I get another text, "just landed in the dot!"
WHOOO...Marco Polo. Chalmers OG.

Sale antics

This guy deserves a shoutout for calling out the eyes on the tee, first try!
"I know who that is, that's M------ D------!" and not Michael Del Mundo...hahah

Whatup Beej n dem!

Wan (Shaman Fam)

Avi Gold (Inqmnd / itsthetastebuds.com / avigold.blogspot.com) & Q (Inqmnd / Gdft)

Q x Scarlett

Lainee & Crys gettin toasty on the wine.

The star of "Quantum of Solace Manila", Justin Credible and TDCSSB talent show star, Ryan Wong; BLUE PAGES.

Corriander generations; Keith & Chris

I see you seven:30 (Mixtape Massacre / Offshoot)

Debating on the details for, "White Men Can't Jump pt. 2" or, "Money Train pt. 2."
I say, "White Men Can't Jump pt.2"

IRIS extended fam - the gentlemen behind MORE Creative; H, Kieron (King Sampson) & Jaylen.

INQMND

Bboyisms; Neo & Frost (G.I.), KueRock (DDT), Jedi (OG Supernats), Kieron (King Sampson)

Pistal Pete aka the North Face Monster (DIRT Volume)

Taurean (Roundtable / Lounge) and Fab.

Andy (Livestock), Big C (Offshoot), and Hek (Livestock)

So remember how I was saying that luck was a huge part? Trust me...from almost missing printing deadlines due to weather, to crazy errands and commuting due to weather, to almost missing one of your homeys/acts due to weather, well you get the point. Lesson? Be careful what you ask for!

Next event will be IRIS "30 DEGREES"...promise ;)

IRIS & LIVESTOCK

Nothing spells victory over weeks of hard work, hunger, long days, and stress like a meal at ROL SAN in Toronto.

Most of us didn't eat anything all day and got smashed on booze throughout the course of the night. Can't blame us, we were all starving.

Key dishes to success...
5 chicken dishes that are basically the same
1 plate of greens
1 plate of fried rice

If anything, the food made us more tired and caused even more craziness trying to get home in the snow storm.

Discussing the night and future plans for 2009 and beyond.

Overall the night was a success. We want to shoutout those that made it possible and put in their work: IRIS fam (Row & Pete; next time?!), SKAM & everyone at LIVESTOCK, GOODFOOT, STUSSY, Q, MOMO, MJ for the digital equipment, Henri, Taktiks and Marco Polo for the audio, seven:30 for the technical expertise, Toby Shinobi for coming thru in the clutch and understanding my retarded orders...lol, Hek for the Amsterdam and addtl help, Avi Gold and the rest of INQMND, Adrift, STIN for the photos, our homey Karl over in Scandinavia, everyone that copped, and showed interest in our sh!t.

Stay tuned for 2009 pics and previews.

Everyone ENJOY.

HAPPY HOLIDAYS from your people @ IRIS

THANK YOU...

2008-12-22T13:13:00.002-05:00

A big thanks to everyone that came out to the IRIS 30 CM event held at LIVESTOCK, this past Saturday. Despite the holdbacks with weather, fam parties, etc. there was still a great turnout and we couldn't have asked for more. Full event recap and pics soon.

KNOW YOUR ROOTS...

2008-12-13T20:21:00.000-05:00

REAL SH!T

IRIS 30 CM EVENT

2008-12-09T18:32:00.001-05:00

CASH ONLY!!!

PACQUIAO vs DE LE HOYA

2008-12-06T20:03:00.005-05:00

The calm before the storm...RIP De La Hoya 2008

IRIS Scarlett Hoodie featured on Highsnobiety/snobette

2008-12-01T02:00:00.004-05:00

Shouts to Highsnobiety/snobette for featuring our Scarlett hoodie recently. Thanks Steph!

Special IRIS gift package awaits the first person to spot all (sp/gram) errors. Email us at getinfo@interpretiverocking.com, LOL

IRIS "Monogram" buttondown release/pre-order

2008-11-24T00:06:00.006-05:00

Our final drop for 2008; The Monogram buttondown, just in time for the holidays!! Available for pre-order today!

Features:
*IRIS embroidered Monogram pocket
*3 colours available: Sky Blue, Coffee Cream, & Jet Black
*Available in M, L, XL
*100% sea island cotton

The Monogram buttondown is $80 CAD + applicable taxes. Shipping is included.

Payments or info on any of our products can be made via:
getmoney@interpretiverocking.com
We accept Paypal, Email transfers or Cash.

**Also going to be available at Live Stock Toronto**

IRIS Collective.
getinfo@interpretiverocking.com

THE DAWN OF UNPRODUCTIVITY

2008-11-03T10:33:00.001-05:00

Marc Johnson, street plants & Lucas Puig. WOW.

HOME IS EVERYTHING

2008-11-03T07:29:00.004-05:00

11 | 04 | 08

Happy Hallowe'en

2008-10-31T17:49:00.001-04:00

SCARLETT X JAZZY JEFF

2008-10-29T19:14:00.003-04:00

Big ups to our homeys (SKAM & HEK) over at LIVESTOCK for the pics. BBE recording artist, DJ Jazzy Jeff.

IRIS "SCARLETT" HOODIE

2008-10-17T13:44:00.008-04:00

Dropping tomorrow, is the IRIS "SCARLETT" HOODIE. The first ever hooded piece from the IRIS camp. The piece is made 100% in Canada, from preshrunk fleece. It comes with your standard goodies; hidden pockets, side tag detailing, and a fully de/attachable hood (see our lookbook for reference). You can either rock a standard crewneck or hoodie; choice is completely up to you.
(*hint...you can also mix n match)
The hoodie is going to retail for $85 CAD and is available thru IRIS or LIVESTOCK, Toronto. SIZES: M-XXL. DO NOT SLEEP, this piece was made in limited numbers and is guaranteed to go fast.

GIRLS LOVE HIP HOP II TONITE

2008-10-03T12:42:00.002-04:00

Peace to our extended fam, The REAL FREQUENCY aka the REAL FREQ'S. They're hosting a party inconjunction with with a whole list of dope sponsors, tonite inside TOIKA Lounge, called "GIRLS LOVE HIP HOP II".

If any of y'all were at the last one, you know this jam was fkn ridiculous. Never before have I witnessed an 8 mile like environment with a heavy female presence. Definitely check it out.

Also, if you haven't clued in, these guys host "The Real Frequency Show", live on FLOW 93.5 fm on Monday nights (one of the only things worth listening to on FLOW).
They've also started doing podcasts via their site called, "Differently, Still, Guy."
Definitely worth checking out for some dope audio and plenty of laughs.

Check em out here

SCRIZZIPT

2008-09-05T23:40:00.003-04:00

Another IRIS drop to max out on the weather...the IRIS Script tee.
$35 CAD (plus tax & shipping)
Sizes M - XL.
For orders contact us at getmoney@interpretiverocking.com
or visit LIVESTOCK, at 116 Spadina Ave.

THIS FRIDAY / SATURDAY

2008-08-15T14:14:00.003-04:00

Friday

Saturday

It's lookin like one of those weekends (double shot @ Starbucks)

YOUR FAVORITE SKATER'S FAVORITE SKATER

2008-08-12T12:39:00.001-04:00

Guy Mariano

IRIS 2008 YEAR IN {p}REVIEW

2008-08-06T16:46:00.017-04:00

Photos by Ted Power
burgers by GGM,
itis by everyone.

LISTEN UP!

2008-07-30T14:17:00.003-04:00

Hard to believe it's only been a year since Camera Bar, but here's a mix courtesy of our fam over @ Mixtape Massacre, to commemorate our 1st anniversary.

Click here

ENJOY!

Dante Smith X IRIS

2008-07-21T22:21:00.004-04:00

Dante Smith aka MOS DEF, w/ the Cavity Distributor himself,
Pete (IRIS/United Front)...

UMI says shine your light on some DILLA...

MOP x BERT & ERNIE

2008-07-18T16:07:00.002-04:00

See more funny videos and funny pictures at CollegeHumor.

Ernie is the hardest puppet on the planet!

THE {EYE / ARGH / EYE / ESS}

2008-07-12T10:33:00.008-04:00

IRIS summer drop just in time for prime kicks season.
$35 CAD (plus tax & shipping)
Sizes M - XL.
For orders contact us at getmoney@interpretiverocking.com
or visit LIVESTOCK, at 116 Spadina Ave.

This is 2oo Funny!

2008-07-08T12:57:00.000-04:00

Kardi feat. Lindo P. Reppin IRIS "TOLOVEJAY"!

2008-07-07T19:11:00.002-04:00

AYAH PROBLEM WOMEN FEAT. TONA. PEEP THE MAGNUM PINOY CAMEO!

2008-06-08T11:47:00.000-04:00

Lovin' this vid. Zaki is crazy!

2008-06-08T11:44:00.000-04:00

Crazy Vid! Our Homie Killin' it!

2008-06-08T11:40:00.000-04:00

DILLA MCA ALBUM LEAKED!!

2008-05-08T20:49:00.008-04:00

http://www.zshare.net/download/116430899f8e7fc2/

http://www.zshare.net/download/116430899f8e7fc2/

THE REAL FREQUENCY PRESENTS THE PROFESSIONALS FEATURING SKYZOO , TONA, PPLUS, MUSIKLEEINZANE, AND ARCEE

2008-05-08T20:34:00.007-04:00

Tonight we're headed to "The Professionals" brought to you by the Real Freqs. Check out the details on the flyer. Big up to Copyright master numero uno MR.ARCEE for the wicked IRIS/REAL FREQS collab on this baseball card ish flyer. If you got a microscope you can actually see the hidden messages on each trophy.

HAPPY CINCO DE MAYO

2008-05-05T04:23:00.003-04:00

IRIS X STARBUCKS...

2008-05-05T04:10:00.004-04:00

For all you kiddies out there that ask how to start a brand...here's your answer, I HAVE NO IDEA!

What I do know is if you put two filipinos outside with;

2 COFFEES + 2 BANANA CHOCO CHIP SLICES + 2 LG CHOCO FLIP PHONES

You get = IRIS FALL WINTER 08

Plus a ton of bullshit and laughing in the sun...GOOD TIMES.

MATH has never been so fun...

IRIS TONY POPPINS TEE

2008-05-03T06:35:00.011-04:00

Available in Kelly Green, White and Black.
Sizes M - XL
$35 CAD (plus tax & S+H)

IRIS exclusive colorway. Available ONLY direct.

Available both directly & LIVESTOCK (Toronto)

Available both directly & LIVESTOCK (Toronto)

**We are now accepting orders via Paypal and will
ship via FEDEX within 3-5 business days.

For orders, contact us thru

getmoney@interpretiverocking.com

or visit LIVESTOCK @ 116 Spadina Ave.

KEYSNKRATES INTERVIEW ROCKIN' THE IRIS

2008-04-21T10:46:00.003-04:00

KeysnKrates killed it last night at the Rivoli. If you haven't checked out a KeysnKrates show yet, ya'll definitley better check it out next time around. You're missin' out on the future. Peep this video of them on their Redbull Tour in the West all fashioned up in our lovely gear.

Out with the old & in with the old?

2008-04-05T07:37:00.006-04:00

After one of the best local seasons, it's time to hang up the old
shred stick and trade in those cab 5's for halfcab heels.

A new season is upon us. Well not really because this is just
the same during the "off season". Straight yin & yang.

In the end, it's all about the common denominator.

IRIS x HOUSE SHOES

2008-04-02T13:55:00.006-04:00

Big up to our man DJ House Shoes who was in town a few weeks
back for the Stones Throw Guilty Simpson Party @ The Drake.

Ayah Yousef

2008-03-21T10:50:00.003-04:00

IRIS is always down to support fam, and in a short time, this
young bombshell has developed such a repetoire that she
is a force waiting to be reckoned with.

In May, she releases her debut mixtape, "Problem Woman,"
based on a female rendition to the blackspoitation movie,
"Trouble Man."

Featuring collabs with some of the hottest
producers/mc's in the game, not to mention TONA and
RICnotes, we got a sneak peek at the CD and it's definitely
gonna be on regular rotation amongst new and existing
fans. Shit is crazy, straight up. Banging vocals, crazy beats,
what MORE could you ask for?

Check this...

Ayah - "I Reminisce"
http://www.zshare.net/audio/90534482304c15

www.myspace.com/ayahmusic
info@ayahmusic.com

PEEP THIS! ZANZIBAR AND PLAYDERECORD IN THE NEW HULK TRAILER CHECK OUT THE LAST 16 SECONDS

2008-03-15T03:29:00.002-04:00

THANK GOD FOR FRIENDS...

2008-03-08T18:25:00.002-05:00

I think it's about time to big up the people we have as
friends. IRIS has been fortunate to have some really
dope people associated with them, that no matter the
task, no matter the extent, they're always willing to
support and throwdown for IRIS.

Whether it's driving in some treacherous conditions
to help pick up orders after work, decking out they're
entire squads in the latest from IRIS, pushing our label
to means unimagined, stocking us in their shops, helping
with the lil things here and there, they all add up.

Let it be known that IRIS can not survive without the
existence of these people and for that, we are truly
greatful.

BLAKE CARRINGTON x MADE U LOOK IRIS

2008-03-06T03:09:00.005-05:00

My homie Blake rockin' our new Made U Look Design for IRIS.

GUILTY SIMPSON RELEASE PARTY

2008-03-01T18:50:00.004-05:00

Two back to back events coming up in March. First event is the "More Brookyln Party" happening on March 22nd. Don't sleep this is definitely going to be a crazy party! Second event is the "GUILTY SIMPSON ODE TO THE GHETTO RELEASE PARTY" happening on March 23rd. Also a definite banger! IRIS had a hand in designing the Guilty Simpson Release.Peep both flyers for details.

IRIS SIGHTING @ MORE SOULQUARIANS

2008-03-01T17:59:00.008-05:00

"MORE" props to our extended fam MORE Creative (dope concept),King Sampson,and Tona
always representing the IRIS brand. Peep the Dilla shirt on Tona. Sh*t is hot. If you haven't already checked out the music Tona and King Sampson have been cookin' up, your missing out. Check out their myspace:

www.myspace.com/tonamusic
www.myspace.com/kingsampson
http://www.myspace.com/moreparty

Also coming up in the month of March is the next installment of the More Party "MORE BROOKYLN". Don't miss out on this night..peoples are still buzzing about More Soulquarians. Big ups Harold Uyguangco on these dope flyer designs.

KeysnKrates Rockin' IRIS!

2008-03-01T17:47:00.008-05:00

Big ups to the extended fam KeysnKrates rockin' IRIS. Don't sleep these dudes are on some next sh*t!! For a taste of their genius check this Daft Punk Harder Better Live Rendition snippet.

New IRIS check it!

2008-03-01T14:29:00.013-05:00

SUCKS

2008-02-29T07:24:00.000-05:00

GIZMO

2008-02-12T13:37:00.000-05:00

TORONTO ORIGINAL.

JUSAPEEK

2008-02-06T22:33:00.001-05:00

TOLOVEJAY@CHINADOLL

2008-02-06T16:00:00.000-05:00

TOLOVEJAY Fundraiser happening on February 10th in support of lupus research. IRIS will be selling exclusive TOLOVEJAY TEES for the night so come support,get some tees, and drink to some Dilla tunes.

IRIS JUMP OFF FOR '08

2008-01-31T20:48:00.000-05:00

THINGS TO "LOOK AT" FOR IRIS '08

2008-01-21T13:35:00.000-05:00

Dropping February IRIS will release their first design for '08..."Made U Look". This shirt is definitley going to be one for the collection. They collaborated with the late great Norman Rockwell to bring you these promotional ads for the upcoming design. Enjoy!

An interview with Tango

2008-01-10T03:35:00.001-05:00

Happy belated New Year everyone.

As a part of our new year, we're going to post interviews with people
that we feel are important to the IRIS movement. To start we have
an indepth interview with our man Merv/Tango.

Aight, so for the people that don't know you, introduce yourself to the nation...

My real name is Merv Maranan. Some people know me as Tango or
Merv Gotti as of late (thanks GGM, my bad). I am the Creative Director
and 1/4 of the company IRIS.

Cool. Now tell us a lil about yourself; your background, influences, etc.

Well I'm a bboy at heart, and I believe it shows in everything I do.
I have background in a lot of things, but my main focus is design.
I don't think I can confine myself to one type of design, I really just
go with the flow. What else? I'm an avid skater/snowboarder,
I'm into music, art, culture & women (laughs).

I guess that sums it up.

Now down to business; describe IRIS and how you came up with the name?

The name IRIS is an acronym for I Rock Interpretive Style.
Originally it was intended to be a boutique, but naturally things
progressed otherwise, and here we are today. I thought of using
the acronym from an old friend Impakt from Bag of Trix.
He used to write the name IRAC (I Rep/Rock All City) and when
thinking of a name, IRIS stuck in my head. I thought of the name
then plugged the meaning.

and "A Brain Candy Co."?

The tag line is really just a reference for the type of shit we like to put
out. Thought provoking work that's true to us as individuals. Really,
I just put a spin on the whole ear/eye candy thing and flipped it.

Take us through your design process. What comes first,
the concept or the design?

Concept! Always concept. Me and Mike Deadly are the designers
behind IRIS. We've known eachoher for a long time now, going
back to our bboying days. So we've always had that madd creative
vibe. Coincidentally when I asked him to be a part of IRIS, that vibe
continued. We always talk/vibe like crazy when it comes to this shit.
We go off all the time thinking craziness. Sometimes we get so ahead
of ourselves we gotta archive our thoughts/concepts. I'd say we have
a few seasons worth sitting in our vault.

Where do your inspirations come from?

We draw inspiration from everything. The best tho is through
conversations. Like I said, we'll talk about the craziest shit sometimes
and those usually draw up the best concepts/ideas to run with.
We bounce ideas off eachother all the time. I'd say designing comes
second to us talking smack...(laughs)

So explain your products. You guys started off with just tees & sweaters?

Pretty much.

Can you elaborate on the Guggenheim Collection?

Well the Guggenheim Collection is a messed up concept. Straight
DIY shit. I have all these crazy concepts in my head about design
and clothing, stuff that just comes to me by thinking or looking at
something. Being that we’re new, it’s all about making due with
what you got. I’m also a nut when it comes to my work, pure
perfectionist. I have that mentality, “If you want it done right, you
gotta do it yourself.” And that’s exactly what I did. The whole thing
was freestyle.

Okay, what do you mean?

Almost a year ago, I got sick of coming up with ideas and not being able
to produce anything, so with the help of my sister who’s a seamstress,
I drafted up a couple samples and started sewing.

At first, I only made sweaters for our crew, but they started catching on
with some of our close friends and soon there was a small demand.
One sample I made, I went off and started messing with checkers, all
individually cut and strategically placed on the sweater. That sample
caught madd looks and I knew I came upon something crazy I can mess
with, so I did.

Rather than creating a line of one style, I took each sweater as if it was
a design by itself. So in reality, there’s 15 separate designs. There’s no
base, just similar cuts (all crewneck) and everything else from there was
straight freestyle. Right before I start, I have one or two ideas in my
head and I just go from there. Kinda like bonsai tree esthetics…lol.

The name Guggenheim is in reference to the museum obviously.

Me and Mike Deadly were trying to come up with a name and he was
saying that each one was like a work of art. A couple minutes later
someone muttered, “GUGGENHEIM.” It just sounded dope and we ran
with it.

That's crazy.

Yeah I never thought...lol.

What else do you do aside from IRIS?

A LOT. Those that know me think I have A.D.D. I'm a graphic/web
designer by profession. When I'm not doing that or I'm stressed,
I skate/snowboard. Those are true passions and I do them both
heavily. I'm also a barber. Been doing that for the past 12 years.
I love working with video/editing. For a long time, I was dancing
heavy with bboying, so I was even doing choreography. I read a
ton of shit; newspapers, books, magazines. Travelling is always
good.

Cool. In close, what can we expect from IRIS in the future?

Well the site will be up real soon (thank God, lol.) but in general;
more designs, more products, and more concepts involving other
elements. We're looking to offer our customers and friends the
complete IRIS experience. Overall, some good shit (fingers crossed).

Any last shoutouts?

All friends & fam, you know who you are. To all those that support
and will support IRIS; thank you. To my IRIS brothers...thanks for
putting up with me and you the reader for making it this far.

"SUPPORT YOUR LOCAL SWEATSHOP!"

scary!

2007-12-28T17:54:00.002-05:00

scary!

2007-12-28T17:54:00.001-05:00

http://youtube.com/watch?v=spsiTo4BAiY

Ridiculous

2007-12-28T16:01:00.001-05:00

Happy Bday Jesus...

2007-12-26T01:18:00.000-05:00

HAPPY HOLIDAYS...

2007-12-24T08:49:00.000-05:00

Lupe Fiasco's Dj Simon Says rocking IRIS!

2007-12-21T15:04:00.000-05:00

Lupe @ Livestock holdin' up the IRIS STAPLE

2007-12-18T22:07:00.001-05:00

Big ups to Lupe, Skam and Lostyle for the hook up. Good lookin' out.

Big ups to Skam and Los for the hook up. Good lookin' out.

LUPES DJ ROCKIN' IRIS

2007-12-18T15:24:00.001-05:00

PRODIGY-ABC

2007-12-17T16:43:00.000-05:00

This track is nice but yo check out the ending of this video!

LUPE'S THE COOL

2007-12-16T05:08:00.000-05:00

By the way Lupe's the Cool is disgustingly nutty! Cop it!

http://lupesboard.imeem.com/

IRIS SIGHTING @ LUPE FIASCO CONCERT@CIRCA

2007-12-15T22:13:00.000-05:00

Pics of Lupe Fiasco's Dj rockin' the IRIS Asterisk Tee and Blake Carrington rockin' the IRIS Koi. Big ups to Lupe on a dope performance at Circa and the Livestock crew for the hook up.

FLARED FULLY...

2007-12-14T03:10:00.000-05:00

I've always been a fan of the Spike Jonze/Ty Evans duo.
I've always been a fan of GIRL/CHOCOLATE skateboards.

Why?

Because.

Go grab their latest edition = LAKAI FULLY FLARED...

LONG LIVE CREATIVITY...WHOOOO!

This part blew me away; sorry Koston / MJ.

MO CAPALDI / MO PROBLEMS...(I gotta stop /ing things lol)

On with the program...

2007-12-05T16:20:00.000-05:00

Be on the lookout for a "Mr. Tony Poppins." This dude will
definitely catch you starin, and in turn'll say, "MADE YOU LOOK."

Be also on the lookout for the new site...
and some other winter goodies.

Winter is all about kickers & 24's. Get with the program.

SUPREME TEAM (Karriem Riggins x MADLIB)

2007-12-05T16:18:00.000-05:00

This is what the fuss was all about.

STNS THRW 07!

2007-12-02T03:11:00.000-05:00

Aight, this can't wait till tomorrow.

Just got home from the STONES THROW 2k Zombie Tour.
Hands down, one of the dopest concerts/shows I've witnessed by far.
Maybe it's cuz it's been a year since I've seen them last,
but tonite's show was off the fkin chain.

Big up all the people in the spot. Hopefully everyone got home
safely as I'm sure everyone got hit w/ the winter storm
on the way home. 20+ cm in less that 5 hrs?!? ahh global
warming.

Highlites were definitely Karriem Riggins & MADLIB
freestyling beats. Big up MADLIB for conversing w/ me
@ the bar. Mad humble brotha.

Always a good show, wish I bought a tee damnit.

STONES THROW 2007

STONES THROW TONITE!

2007-12-01T15:18:00.000-05:00

Always excited when these fools come into town.
Check 'em out...

PARADISE NOW...

2007-12-01T13:31:00.000-05:00

I woke up this morning to this movie playing on the TV.
Yeah sleeping with the TV on sucks, but ah well, lol.
If you haven't seen this yet, I highly recommend it.

Paradise Now - Movie Trailer - For more funny videos, click here

Another crazy T.O. weekend

2007-11-30T13:30:00.000-05:00

Friday nite...

Saturday nite...

IRIS x LIVESTOCK recap...

2007-11-28T16:38:00.000-05:00

So we decided to have a lil shindig apres hours on the weekend
over @ 116 Spadina Ave, to commemorate IRIS stocking @ LIVESTOCK.
Close friends & fam came thru to crack a few cold ones, observe and
critique the drop, and overall chillout.
The first shipment.
The brew.
Pete (IRIS) & Merv (IRIS)
Mike (IRIS) & Russ (LS)
Ric Notes & crew. Ghetto Gold Matt (GDFT) in the background.
Heineken x DILLA
That's a wrap...

Shout out to everyone that came thru on somewhat short notice...
LIVESTOCK/GDFT/REDBULL/155 JOHN & all friends & fam.
Oh, and thanks for driving ROW.

p.s. there were girls, I swear to God (fingers crossed).
p.s.s. MESSINI'S ON DANFORTH = TKO

And in today's NEWS...

2007-11-28T16:20:00.000-05:00

Beating your kids might be illegal soon in Canada.

Watch my man Russell Peters lay it down like it really is.

If that law is passed, the score at the end of the year...
359 for the Masons, 2 for Mankind.

ITS A GOOD DAY FOR RAP! DILLAGENCE MIXTAPE!

2007-11-28T02:02:00.000-05:00

download the dillagence mixed by Mick Boogie and Busta Rhymes. Sh*t is crazy!! Check the link below. RIP DILLA.

http://www.sendspace.com/file/ignlmp

SNOW DAY pt.2

2007-11-27T22:10:00.000-05:00

Up here in the northern hemisphere, November usually marks
the beginning of winter. I can't recall a time recently tho, when
Mother Nature was on point with the weather suitable for the
times. Seems like this year tho, she's on point as we're way
in the minus temps; we've already seen the first snowfall,
and it doesn't look like it's gonna let up. Unless of course,
the temp shoots up and we're back to summer in a week!?!

Ahhh winter. Time for extremely bad traffic, winter tires,
trees (lol), and pure hibernation...if you live in Canada, you
know the investment of a good gaming system; PS3 / XBOX.
It's times like this, I think automatically of my winter love,
SNOWBOARDING. I just hope Mother Nature will grant us
a good season; looks madd promising.

In the meantime, check out this clip from FIRST DESCENT.

Wieger = DOPE

2007-11-27T21:38:00.000-05:00

After watching the new NIKE SB video, "Nothing But The Truth,"
this guy's opening trick blew me away. Halfcab heelflip, body varial
tail slide. For those of you that don't skate, that's 3 tricks thrown
into 1. By far, my favorite part of the new SB vid. Sorry BA...lol.
Technical, super long slides/grinds...this guy is up there in my books
w/ BA, MJ, Koston, and even Malto. Madd swagger...pure unsigned hype.
Here's Wieger's part from an older 411 issue...enjoy.

On another note...

2007-11-26T04:28:00.000-05:00

Welcome back, SON!?

THE MAN, THE MYTH, THE TRUTH...

2007-11-26T03:29:00.000-05:00

So many examples provided by this man. To watch the story of his life
and understand it, there were so many questions that he answered.
This clip shows the type of intensity and passion this man had for his
craft, truly a legend beyond his means.

RIP - BRUCE LEE
1940 - 1973

If you got more time on your hands watch these next two clips.
Although taken from Hollywood's version of his life...it shows
the common struggle of anyone trying to make something from
nothing and the adversity that will follow...PAY ATTENTION.

IRIS IS IN LIVESTOCK!!! MAD THANKS TO SKAM AND MR. G BONE FOR MAKING THIS HAPPEN!

2007-11-24T02:29:00.000-05:00

We're proud to announce that IRIS is officially in the Livestock Toronto Store. Mad thanks to Skam and Mr. G Bone for making this happen.

IRIS @LIVESTOCK NOVEMBER 24

2007-11-16T08:19:00.000-05:00

UPDATE

2007-11-15T02:49:00.000-05:00

Despite a temporary hiatus from the world wide web,
we come to you now at the peak of our new beginning.
Shed that old skin, IRIS has been in the lab cooking up
some goodies.

FIRST, after a quick run @ LOUNGE RETAIL, we are pleased
to announce that we will be stocking @ LIVESTOCK (T.O.)
starting this November 24th, just in time for the holidays.
Our first shipment will include some of our popular tees and
some EXCLUSIVE TO THE CUT, cut & sew crewneck sweaters,
all designed and hand sewn by IRIS.

The GUGGENHEIM Collection, our first run @ true cut & sew,
is a collection of a handfull of sweaters all unique and destinct to IRIS.
There is no repeating piece as far as color/cut; each garment is a true
one of a kind. LIVESTOCK will be stocking our first few to the public
and the rest will be made available through our site (December).

BIG up GHETTO GOLD MATT & SEVEN:30 (LOUNGE) plus
SKAM MONEY on the look and the entire LS FAM.

So there's a quick update to show you what we've been up to.
We've been lining up some moves, so keep a close eye on
the IRIS fam in the months to come, we guarantee you won't
be disappointed.

Thanks again for your patience & support.

SEE YOU @ LIVESTOCK ON NOVEMBER 24th!

Thank you...

2007-07-20T06:27:00.001-04:00

A big shout out goes to everyone that rolled through. Hats off to you.
The response that we got was overwhelming, and motivating to say
the least. More than anyone of us could have asked for.

A special thanks to everyone involved; Mixtape Massacre, PPlus,
Ricnotes, DIRT volume, King Sampson, Beats Official, Skam,
all the heads that rolled thru; Livestock, Lounge, Ransom, INQMND,
Roundtable Ent., Universal Music, original Bag Of Trix, Supernaturalz,
DDT, Ground Illusionz. EVERYONE.

Now down to business.

This blog is going to be our end all temporarily. The site is set to be
up & running shortly. In the meantime, please hit us up with any
questions / orders @

info@interpretiverocking.com

and we will respond within 24hrs
(** we got you; whoever you were from the UK! **).
We will have all products shots, info, pricing (**$35/tee**) etc. + party pics, available tomorrow.

For anyone that copped a promo package, rest assured your stuff'll get
to you by this weekend.

For those that don't know...we have a promo package that consists of:

a limited edition tee (featured in the post below) in sizes M/L/XL
a Mr Bob Isley CD (Featuring the illest producers in the game)
stickers and all that good stuff

for a whopping $20 CAD! Limited quantities.

It's been a long night.

Thank you.

IRIS
A Brain Candy Co

Tonite's the NITE!?!

2007-07-19T18:33:00.000-04:00

Tonight is the long awaited launch party goin down inside Camera Bar.

Camera Bar
1028 Queen Street West (west of Ossington)

Doors open @ 10

"NOT ALL FOUR LETTER WORDS ARE BAD" SKAM X IRIS

2007-07-16T21:56:00.000-04:00